Our Brand & Assets
We want to make the Downtown Works brand easily recognizable, so every brand choice made by Downtown Works and our partners should be deliberate and thoughtful. When creating visual or written expressions of Downtown Works, refer to these guidelines and tools to achieve consistency and make sure the branded elements of Downtown Works are used correctly across every application. After all, as our favorite brand Yelp says ‘brand that plays together, stays together’.
The Downtown Works logo is our most visible and important brand asset.
C100 M65 Y37 K20
C73 M27 Y20 K0
C73 M65 Y62 K67
C2 M54 Y100 K0
C43 M0 Y33 K0
a premium coworking community built by entrepreneurs for entrepreneurs who want to reach higher!
Graphic Elements & Icons
LOOK AND FEEL: LOGOS
- ONLY USE THE LOGOS SEEN ON THIS PAGE
- ANY OTHER VARIATION OF THE LOGO IS NOT AN ACCEPTABLE USE
- DO NOT CHANGE THE COLORS BEYOND THE OPTIONS GIVEN
- DO NOT RESIZE OR REPOSITION ANY ELEMENTS OF THE LOGO
- DO NOT USE ANY VERSION OF THE LOGO WITHOUT THE BOX AROUND IT
FOR USE ON START WHITE ONLY AND ANY LEGIBLE BACKGROUND
FOR USE ON ANY LEGIBLE BACKGROUND ASIDE FROM WHITE
FOR USE ON ANY LEGIBLE BACKGROUND IMAGE OR COLOR
DW ICON LOGO
DESIGNED TO BE USED SMALL. CAN BE USED ON A LIGHT OR DARK BACKROUND
DW OUTLINED LOGO
RARELY USED. IT IS DESIGNED TO BE USED LARGE, AS A DETAIL ON TOP OF PHOTOS AND OTHER ARTWORK. IT COULD BE USED AS A VINYL DECAL ON GLASS, OR AS AN INSTAGRAM OVERLAY, FOR EXAMPLE. PLEASE EMAIL US FOR THESE FILES