550 West B Street 4th Floor San Diego, CA 92101
619-535-9675 (WORK)

Our Brand & Assets

We want to make the Downtown Works brand easily recognizable, so every brand choice made by Downtown Works and our partners should be deliberate and thoughtful. When creating visual or written expressions of Downtown Works, refer to these guidelines and tools to achieve consistency and make sure the branded elements of Downtown Works are used correctly across every application. After all, as our favorite brand Yelp says ‘brand that plays together, stays together’.

The Downtown Works logo is our most visible and important brand asset.
Primary Logo
DW_main-logo-blue_black-1-300x64 Coworking Space San Diego
Secondary Logo
100-DW-logofiles_rgb-300x49 Coworking Space San Diego
COLORS
logoblue-75x75 Coworking Space San Diego
LOGO BLUE

PANTONE 3025

#004F6F

C100 M65 Y37 K20

Most Common
accentblue-75x75 Coworking Space San Diego
ACCENT BLUE

PANTONE 7459

#4197B6

C73 M27 Y20 K0

slate-75x75 Coworking Space San Diego
SLATE

PANTONE 426

#262729

C73 M65 Y62 K67

orange-75x75 Coworking Space San Diego
ORANGE

PANTONE 144

#F18C21

C2 M54 Y100 K0

Most Common
mint-75x75 Coworking Space San Diego
MINT

PANTONE 337

#91D1BA

C43 M0 Y33 K0

FONTS
Screen-Shot-2017-05-23-at-6.46.12-PM-300x190 Coworking Space San Diego
Tagline
a premium coworking community built by entrepreneurs for entrepreneurs who want to reach higher!
Graphic Elements & Icons
100-DW-logofiles-DWicon-blue-cmyk-90x70 Coworking Space San Diego
100-DW-logofiles-DWicon-orange-cmyk-90x70 Coworking Space San Diego
100-DW-logofiles-DWicon-lightblue-cmyk-90x70 Coworking Space San Diego
100-DW-logofiles-DWicon-mint-cmyk-90x70 Coworking Space San Diego
LOOK AND FEEL: LOGOS
  • ONLY USE THE LOGOS SEEN ON THIS PAGE
  • ANY OTHER VARIATION OF THE LOGO IS NOT AN ACCEPTABLE USE
  • DO NOT CHANGE THE COLORS BEYOND THE OPTIONS GIVEN
  • DO NOT RESIZE OR REPOSITION ANY ELEMENTS OF THE LOGO
  • DO NOT USE ANY VERSION OF THE LOGO WITHOUT THE BOX AROUND IT
DW_main-logo-blue_black-1-300x64 Coworking Space San Diego
PRIMARY LOGO

FOR USE ON START WHITE ONLY AND ANY LEGIBLE BACKGROUND

100-DW-logofiles_rgb-300x49 Coworking Space San Diego
SECONDARY LOGO

FOR USE ON ANY LEGIBLE BACKGROUND ASIDE FROM WHITE

Screen-Shot-2017-05-24-at-12.36.32-PM-300x78 Coworking Space San Diego
REVERSED LOGO

FOR USE ON ANY LEGIBLE BACKGROUND IMAGE OR COLOR

Screen-Shot-2017-05-24-at-12.39.39-PM-300x60 Coworking Space San Diego
DW ICON LOGO

DESIGNED TO BE USED SMALL. CAN BE USED ON A LIGHT OR DARK BACKROUND

Screen-Shot-2017-05-24-at-12.41.43-PM-300x95 Coworking Space San Diego
DW OUTLINED LOGO

RARELY USED. IT IS DESIGNED TO BE USED LARGE, AS A DETAIL ON TOP OF PHOTOS AND OTHER ARTWORK. IT COULD BE USED AS A VINYL DECAL ON GLASS, OR AS AN INSTAGRAM OVERLAY, FOR EXAMPLE. PLEASE EMAIL US FOR THESE FILES

LOOK AND FEEL: SPACING
Screen-Shot-2017-05-24-at-12.49.53-PM-300x84 Coworking Space San Diego
PROVIDE SPACE AROUND THE FULL LOGO EQUAL TO OR GREATER THAN THE SPACE BETWEEN THE D AND THE BORDER.
Screen-Shot-2017-05-24-at-12.49.57-PM Coworking Space San Diego
PROVIDE SPACE AROUND THE ICON LOGO EQUAL TO OR GREATER THEN THE WIDTH OF THE TOP OF THE W
Screen-Shot-2017-05-24-at-12.50.00-PM Coworking Space San Diego
BECAUSE THE DW OUTLINED LOGO IS FLEXIBLE AND CAN BE USED ON VARYING BACKGrOUNDS AND OVERLAPPING DIFFERENT BACKGROUNDS, THERE IS NO STIPULATION ON SPACING
We have seen some ‘creative’ uses of our logo. While we appreciate everyone’s creativity, but when it comes to our brand we like to keep it simple and straightforward.
When searching the web, you may come across some different iterations of our logos, please do not use these versions as they are not approved. We have included some below as well as some do’s and dont’s,
*please note, if you have seen these on a website, they may have been approved a conditional license for use.
dwbadlogo1-150x150 Coworking Space San Diego
dwbadlogo2-150x150 Coworking Space San Diego
Questions
for any questions, please contact trademark@downtownworks.com

DOWNLOAD OUR ASSETS

PLEASE FILL IN THIS FORM AND YOUR DOWNLOAD WILL BEGIN SHORTLY!

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