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BENEFITS OF EMPATHY IN THE GLOBAL MARKETPLACE
January 8 @ 12:30 pm - 1:30 pm PSTFree
Romeo Anthropological Consulting & Storyology Research will explore:
- What is empathy?
- Why does it matter?
- How can I develop my empathy skills?
- How can I put empathy skills into action through effective storytelling techniques?
Dr. Romeo is a business anthropologist and customer experience expert with a PhD in applied anthropology. For over 25 years, she’s helped global organizations across a wide range of industries see the customer through fresh eyes. Her work has contributed to innovations in customer experience, marketing, service design, and product development. Since 1999, Donna has been conducting ethnographic research and taking global cross-functional corporate teams “into the field” with the goal of obtaining a deeper understanding of the culture of the customer by walking in their shoes. As Founding Principal of Romeo Anthropological Consulting, Donna works with global firms, large and small, to help them better understand and serve the needs of both the B2B and B2C customer.
Melanie Kartalija is a market research professional with a passion for qualitative research and storytelling. Her 18 years of experience in television research (KFMB, KNBC, and KGTV), helped her understand the value and impact of storytelling. While working with seasoned news professionals, she saw that artful storytellers were able to transport and engage viewers. This prompted her to combine research and storytelling to help clients understand their customers’ stories, use these stories to develop marketing strategies and effectively communicate the brand’s story. Melanie has a B.S. in Business Administration from San Diego State University and an M.S. in Marketing from San Diego State University.