Over the past few years, social media has changed how companies conduct their marketing efforts. One such example of this is Instagram. Five years ago, Instagram had around 130 million users. Today, there are more than one billion active users on the site most using it from their collaborative workspace.
With so many people on the site, Instagram could help improve your business. One of the ways to do so is with Instagram Stories. Below, we’ve provided you with a brief overview of how Instagram Stories could help improve your business.
Social Media Users Spend A Lot Of Time Viewing Stories
Statistics show that roughly one-third of Instagram users take the time to view stories. Those who view Instagram Stories tend to spend about 30 minutes per day doing so. Additionally, one in five posts on Instagram Stories by a business result in direct interaction with a customer.
Additionally, choosing not to post on Instagram Stories could leave you behind the eight-ball. Statistics show that nearly 90 percent of businesses said they planned to post more on Instagram Stories in the coming year. If you do not begin posting on the site, you’ll be behind your competition.
Types Of Stories That Brands Put Out
How do businesses post on Instagram Stories? Consider the following strategies:
· Product promotion
· An inside look
· Influencer takeover
· Life event
· Fan content
Looking For Help On Social Media?
If you’re looking to build your social media presence, you may want to consider relocating your office to a collaborative workspace in San Diego. By working out of a shared workspace in San Diego, you’ll surround yourself with other successful entrepreneurs. A collaborative workspace in San Diego provides you access to knowledgeable peers who could give you advice on how to conduct a social media campaign.
Why waste your days working out of a boring office or from the loneliness of your living room? Utilize a collaborative workspace in San Diego to foster creativity and help take your business to new heights.