As a small business owner, you are likely looking for ways to improve team morale and camaraderie. Storytelling is one of the best means of doing so. Below, we’ll outline the effect that storytelling has on employees.

The Importance Of Storytelling

As humans, our brains are hardwired explicitly for storytelling. It’s the most effective form of communication and the way we used to communicate for years. Over the past couple of years, technology, like texting and emailing, has changed our storytelling capabilities. However, studies have proven just how stimulating storytelling can be.

Studies have found that when storytelling, listeners may empathize with the main character. When this happens, the listener’s brain releases:

• Cortisol during the rising action of the story
• Oxytocin during the climax of the story
• Dopamine upon the story’s conclusion

How Does This Relate To Employees?

Storytelling can have a positive impact on employees. No matter if employees are discussing company culture or an exciting new idea that they came up with, storytelling can help bring your team together and foster positive thoughts. Storytelling allows employees to connect to the work that they’re doing. If you wish to create a culture of storytelling, you need to provide your employees with the means to do so.

Ways To Promote Storytelling In Coworking Spaces

If you’re looking for ways to promote storytelling, one of the best ways to do so is by utilizing coworking spaces. The best coworking spaces in San Diego create environments that foster innovation and dialogue. At Downtown Works, we offer flexible premium coworking spaces where your employees can collaborate with others.

Although your team will still be productive, your work environment will not be nearly as stressful or rigid as it would be when working in a formal office. Coworking spaces in San Diego can also bring your remote team together. A lack of storytelling abilities is one of the most significant downsides to remote work.