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Lead Generation Fundamentals That Actually Work in 2019
August 2 @ 12:00 pm - 1:00 pm PDT
The marketing objective of most companies or organizations is to set up consistent channels for lead generation. Online marketing channels can be much more effective than more traditional ways like cold calling and direct mail.
Perfect for business owners, marketing managers and agency employees alike, participants will learn how to decide which channels are most effective for their niche to generate leads, the basics of setting up these channels, as well as guiding principles behind optimization.
Join us to learn:
- What to consider when selecting the best channels for your lead generation efforts
- Best lead generation strategies by business or organization type
- Best practices in automation, tracking and optimization
Jennifer “Gigi” Neeley is a marketing consultant, instructor, author, and wellness expert. She is also the Founder of US and UK-based JND Global (now acquired), a full-service digital marketing, social media, SEO and content marketing agency and management consultancy. From entrepreneurs to Fortune 50 brands, Jennifer helped develop and implement integrated digital marketing, social media, influencer and content marketing programs that delivered measurable results, and help put companies and their executives on the digital map, turning around or increasing their profitability. She is currently teaching online courses in digital marketing and influencer marketing for UC San Diego Extension.
Small Business Management 1-hour Monthly Sessions:
Growing a small business can be as challenging as it is rewarding. Critical decisions often have to be made quickly. There are a lot of aspects to running a business that are not always covered in traditional business classes. During these 1-hour interactive sessions, leading industry practitioners will explore key topics that are important to daily operations and company success. All sessions are complimentary and refreshments will be served.
This complimentary session is provided by UC San Diego Extension in collaboration with Cross Campus San Diego.
UC San Diego Extension serves the critical lifelong learning and skill development needs of individuals, organizations and the community. We do this through continuing education, certificate and degree-related programs; community initiatives that support economic and social development; and a wide array of public-service lectures, forums and special events delivered both on and off campus and through print, internet, radio and television.
Downtown Works is a premium, curated co-working space combining inspiring open space interiors, private offices, a roof-top lounge, as well an in-house accelerator program. We believe bringing people together fosters increased work productivity and work/life satisfaction. The ownership and staff are committed to offering supportive, value-add events, and workshops lead by industry experts.