Young businesses often work on tight budgets. Finding an affordable workspace, investing in talent/development, and everyday overhead costs take up a great deal of this budget. Besides all of this you will still need some money left over to court and impress clients or investors. You’ll want your brand to look established and confident, and you’ll need to learn how to do just that working with what you have. So, how can you keep up these appearances on a budget? There’s several ways to go about it.
Tips For Making Yourself Look Established
Looking established on a budget isn’t just possible, it’s pretty simple when you get to the bottom of it. A few tips for looking established on a budget include:
• Invest in your logo – One of the biggest perks to working in an affordable workspace like a coworking community is the creative potential. Working alongside other professionals in various fields really gets those creative juices flowing, and there is no better place to direct that creativity than into your logo. If an artistic sense isn’t your strong suit, collaboration with design creatives in your coworking community can be a great help in putting ideas to paper.
Your logo will be on your website, your product, your promotional materials, and it should make a great first impression on any investors or customers. Your logo will immediately make others feel a certain way about your brand, and it’s your first opportunity to look established.
• Establish your website – Like your logo, your website will also have a huge impact on making a stellar first impression. Investing in clean, easy to navigate, and optimized website gives you a big brand look on a smaller brand budget. Your online reputation is a big component in looking established on a budget. 72% of consumers are more likely to take interest in you with a clean and mobile optimized website according to a Google research study.
• Use blogging to create brand history – Blogging is a very underutilized tool that too many brands fail to consistently follow through with to make a difference. Blogging once a week about relevant topics to your industry, giving your professional input and showing your personality will give your brand a history and a story without much budget impact at all. You can also use your blogs as relevant social media content that’s easy to share as you build your online presence.
With affordable workspace in San Diego that fosters creativity and collaboration, the importance of your online reputation, and the ability to optimize your digital content, it’s never been easier to look established on a budget.